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Division of Legal Services
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Kevin Potter, Administrator • Biography
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Scams & Schemes: Gifting Clubs, Pyramid Schemes and Chain
Distributor Schemes
Since mankind first developed a bartering system, unscrupulous
characters have been developing get-rich-quick schemes. It is unlikely
that these schemes will ever go away. And with the advent of the
internet, new twists on the old schemes are being created. Fancy web
sites with interactive software give an air of legitimacy to many of
these scams. Regardless of the form, con artists are banking on the
average person's greedy urge to get rich quick. The most common forms of
these scams are gifting clubs, pyramid schemes and chain distributor
schemes.
Chain Distributor Schemes
Chain distributor schemes are sales devices whereby a person, in
exchange for making an investment, is granted a right to recruit for
profit other persons. The new recruits, in turn,are expected to
perpetuate the chain by recruiting additional participants, with prior
participants higher in the chain receiving compensation for each new
recruitment. Wisconsin law prohibits the use of chain distributor
schemes.
Gifting Clubs and Pyramid Schemes
Gifting clubs are one type of chain distributor schemes, and operate
in the same manner as traditional pyramid schemes. An individual joins
the club by giving a specific amount (usually $2,000) to the senior
member at the top of their "board". Each freshman then needs to recruit
four additional individuals to join the board below him/her. As everyone
moves up a level on the board, the board splits to create two new
boards. Once an individual reaches the senior level, he/she receives a
total of $16,000 from the eight individuals at the freshman level. The
success of these gifting clubs depends solely on the ability to recruit
an ever-expanding number of individuals at the lower level. Thus, the
only individuals who receive money back from their initial investments
are those few who were lucky enough to enter the club early.
Why These Schemes Are Illegal
Gifting clubs, pyramid schemes and other chain distributor schemes
inevitably collapse when no new distributors can be recruited. When a
plan collapses, most people, except those few at the very top of the
pyramid, lose their money.
In addition to being illegal under Wisconsin consumer protection
laws, these types of scams may also constitute illegal lotteries, which
are classified as Class E felonies in Wisconsin.
Conclusion
Remember, if it sounds too good to be true, it probably is. And in
the case of pyramid schemes and gifting clubs, it may even be a crime.
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